It’s all about service

I was at a client today that wanted to know how to make money in the very competitive market of VoIP. He mentioned that it is hard to make money on minutes since there is a lot of fierce competition. I explained to him as I have explained to others that clients that are coming to you for the price per minute (generally speaking) are not worth it. If they get a rate of $0.015 per minute to the US from you today and some one else tomorrow will offer them $0.013 they will leave in a moment. It’s all about service. There are plenty of clients out there that are willing to pay for service. People don’t just need low rates but the need features (IVR’s, Call recording, Queues, real time statistics etc.). I tend to work with such people since they are willing to pay for the serivce and they wont nickle and dime you for everything. Know what your worth and sell yoru self accordingly. Never undermarket yourself.

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