Corporate Responsibility: Alltel presents “A way to waste Money”

I was watching TV yesterday and there were multiple advertisements every hours from Alltel Wireless. Their main “push” was that you did not have to sign a contract every time you change your rate plan. I decided it was not a bad idea and went on to their web site. It seems that there is no coverage in my area or in the NYC/NJ are at all (the TV station that had the advertisements is in NYC). My question is why would you spend all this money advertising in a market that you don’t service ??? I think Alltel deserves to be nominated for “Best way to waste funds” and “Dummy of the Year” awards. What is your take on it ?

/D

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